We began working with a veterinarian hospital in Texas that has been in business for over 20 years. Despite a great reputation and a beautiful website, they were stuck on the second page for the top keywords in their market. Previous SEO efforts had yielded decent results, but they could not crack the top spots for the most valuable keywords.
Enter Red Head SEO.
The SCOOP strategy is implemented for all our SEO clients:
S – specify
C – core
O – on-page SEO
O – off-page SEO
P – progress
This is the first step in our process, defining the keywords that we want to go after (keywords we want
to rank #1 on Google for). In this case the top keywords were “Vet + City” and “Veterinarian Hospital + City”. We also identified several secondary keywords that were getting lots of searches every month.
We wanted to make sure we laid a solid foundation for our SEO efforts by making the client’s website technically sound. In this particular case, we found minor errors in the websites meta descriptions and headings, which we cleaned up.
The client had a beautiful website created by a web design firm, but it was lacking good content. (A beautiful website without SEO is like an expensive car without an engine; it is pretty to look at, but it won’t get you anywhere.) We evaluated the content on the top ranking sites and began publishing better content. This gave Google the chance to see who the leading expert was on all things veterinarian-related in the client’s market.
The main focus of off-page SEO is building backlinks. Backlinks are essentially links from other websites. You can view them as votes. The more HIGH-QUALITY VOTES a website has, the
better it ranks.
But it’s not as simple as that.
With backlinks, it’s all about QUALITY.
We leveraged our network of high-authority websites to begin backlinking to our client’s website. It is important to slowly drip these backlinks, target the correct anchor term, and make sure the backlinks are do-follow links.
As we perform our work, we religiously track the progress we are making. Using Google Analytics, Google Search Console, and SEO software we can monitor our keyword positions and the traffic we are getting. We saw keyword positions jump around for the first few months of SEO work with our vet client, as is normal in SEO work. Around month 6 we saw more consistent ranking increases and by month 9 we were in the top spots for our targeted keywords.
(SEO timelines can fluctuate depending on a number of factors. The primary factors are competition, website age, and the SEO firm performing the work.)
Our ongoing SEO efforts for this client are keeping them in the top spots by naturally adding backlinks, publishing fresh, relevant content, and monitoring Google updates. Below is a screenshot of the results we achieved for our client: