Client Industry
Window Treatments
Services
Full-Service SEO
Year
2020
A window treatments business in Colorado called us, skeptical about SEO, but curious. After we evaluated their business and market, the client decided they would be interested in SEO if the price was right. They were pleasantly surprised to find our pricing much lower than expected and we began our campaign.
Strategy
The SCOOP strategy is implemented for all our SEO clients:
S – specify
C – core
O – on-page SEO
O – off-page SEO
P – progress
Specify:
This is the first step in our process, defining the keywords that we want to go after (keywords we want
to rank #1 on Google for). We found the highest volume keywords to be “City + blinds” and “blinds + City”. There were secondary keywords we decided to target as well, “shutters + City”, “commercial window blinds + City”, etc. Window treatment SEO involves targeting a variety of products that fall under the general umbrella of “window treatments.”
Core:
We wanted to make sure we laid a solid foundation for our SEO efforts by making the client’s website technically sound. The headings on the website were random and disordered, and there were several broken links. These issues were quickly resolved.
On-Page SEO:
The client had a beautiful site showcasing their products (blinds, shades, shutters and drapery) and projects they had completed, but lacked in content. Using our keyword research, we added substantial content to the front page and constructed a monthly blog post plan.
Off-Page SEO:
The main focus of off-page SEO is building backlinks. Backlinks are essentially links from other websites. You can view them as votes. The more HIGH-QUALITY VOTES a website has, the
better it ranks.
But it’s not as simple as that.
With backlinks, it’s all about QUALITY.
We leveraged our network of high-authority websites to begin backlinking to our client’s website. It is important to slowly drip these backlinks, target the correct anchor term, and make sure the backlinks are do-follow links.
Progress:
Our client was able to see results in their market very quickly. This was due to the low competetion in the market and the quality of the SEO work. We even had the showing up in the first two spots. The first was the “Featured Snippet” and the second was their website. In June of 2020 Google rolled out an update that restricted a website from showing up in both the featured snippet and the first page organic results. Nonetheless, we were at the top of the first page.
Using Google Analytics, Google Search Console, and SEO software we were able to monitor our keyword positions and the traffic coming into the site. Our ongoing SEO efforts for this client are keeping them in the top spots by naturally adding backlinks, publishing fresh, relevant content, and monitoring Google updates. Below is a screenshot of the results we achieved for our client:
